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Advance Auto Parts Helps Shop Owners Drive More Business With DriverSide
AAPEX/SEMA, LAS VEGAS (October 30, 2012) – Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket retailer and provider to commercial garages of parts, accessories, batteries and maintenance items, recently introduced Advance Shop Marketing powered by DriverSide® – an online marketing suite that helps commercial shops drive more business, while strengthening relationships with new and existing customers. Through customizable websites, valuable communications, and a series of powerful customer tools, DriverSide goes a long way in positioning shops as the service solution of choice.
“DriverSide helps shops connect with their customers in a meaningful way,” said Walter Scott, vice president of eCommerce and eServices for Advance Auto Parts. “DriverSide can help shops reach new customers, while keeping current ones engaged on a regular basis. This will ultimately lead to increased car counts.”
DriverSide features unique tools that enable commercial customers the ability to create websites, targeted emails, coupons and more—all custom-tailored to their business. The Online Garage tool captures customer data that shops can then use to send tailored emails about service and recall announcements, plus standard maintenance alerts to strengthen customer-retention rates. Reputation Driver can turn a shop’s sales receipts into a library of positive online reviews, while helping to further maintain high service levels for existing customers. DriverSide can also be integrated with a shop’s Facebook page, for even more exposure.
“The experience we’ve had with DriverSide has been fantastic. They help us increase revenue by reaching lost and inactive customers,” said Doug Levene, owner of 11 Texaco Xpress Lube stores. “The Reputation Driver feature has also helped capture meaningful customer feedback that leads to improved service experiences.”
The dedication of Advance Auto Parts Professional to innovative eServices solutions helps provide customers with the tools and services needed to streamline processes and succeed in today’s competitive automotive marketplace. In addition to DriverSide, the award-winning MotoLogic® Repair & Diagnostics is the industry’s most technologically advanced OE repair and diagnostic information resource, and is a key component in Advance’s suite of eServices.
2012 is Advance Auto Parts’ AAPEX debut, where the company will be showcasing all of its eServices. To learn more, visit Booth 633. For more information about DriverSide, visit www.advancecommercial.com/driverside.
Headquartered in Roanoke, Va., Advance Auto Parts, Inc., a leading automotive aftermarket retailer of parts, accessories, batteries, and maintenance items in the United States, serves both the do-it-yourself and professional installer markets. As of October 6, 2012, the Company operated 3,727 stores in 39 states, Puerto Rico, and the Virgin Islands. Additional information about the Company, employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found on the Company’s website at www.AdvanceAutoParts.com.