MotoREV Shop Marketing Program Offers Shop Owners The 5x Guarantee

ROANOKE, Va. (January 30, 2014) – MOTOSHOP Technology Tools, a product portfolio from Advance Auto Parts (NYSE: AAP), recently introduced “The 5x Guarantee” for MotoREV, a marketing program that helps commercial shops improve brand awareness and attract, retain and connect with more customers. The 5x Guarantee promises a five-dollar return for every one dollar spent on the MotoREV Shop Marketing Program, or a repair shop’s next month with MotoREV is free.

“The MotoREV Shop Marketing Program minimizes a shop owner’s purchase risk by offering an industry-leading return on investment,” said Walter Scott, Vice President of eCommerce and eServices for Advance Auto Parts. “We help shops better connect with their customers, both new and returning, in a meaningful way that generates results.”

With MotoREV, shop owners have access to tools that automate personalized, shop-branded communications to new and returning customers based on vehicle information and service history. On average, customers of MotoREV shops return 36 days faster, which means higher customer value for those shops on program. MotoREV tracks on-program revenue from customer receipts directly influenced by the Shop Marketing Program to determine the return on investment.

MotoREV also includes reputation management services such as online customer reviews and professional website development and management. MotoREV shops average more than 4.5 stars out of five after just six months with the program.

“Marketing should be user-friendly with outside-the-box thinking,” said Gus Hirth, vice president of operations at Chicagoland Havoline Xpress Lube. “To grow as a company, we chose to go with a company as aggressive as we are to achieve our goals. That’s why we use the MotoREV Shop Marketing Program.”

To learn more about MotoREV, visit /motorev. For more information on the tools available from MOTOSHOP Technology Tools, visit www.motoshop.com.

Headquartered in Roanoke, Va., Advance Auto Parts, Inc., a leading automotive aftermarket retailer of parts, accessories, batteries, and maintenance items in the United States, serves both the do-it-yourself and professional installer markets. As of December 28, 2013, the Company operated 4,049 stores in 39 states, Puerto Rico, and the Virgin Islands. Additional information about the Company, employment opportunities, customer services, and online shopping for parts and accessories can be found on the Company’s website at www.AdvanceAutoParts.com.