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MotoREV™ Shop Marketing

MotoREV's Shop Marketing tools integrate with your shop management system to help you retain and connect with your customer base, plus attract new prospects.

About MOTOSHOP

MOTOSHOP Technology Tools Sees Impressive First-Year Growth

ROANOKE, Va. (Jan. 6, 2015) – MOTOSHOPSM Technology Tools, a product portfolio from Advance Auto Parts, Inc. (NYSE: AAP), recently introduced MotoSHOP™ Shop Management System, along with enhancements to its existing portfolio of Web-based programs for commercial shop owners and technicians including MotoLOGIC® Repair & Diagnostics, MotoSKILL™ Shop Tech Training, and MotoREV™ Shop Marketing.

“We’ve received tremendous feedback from commercial customers using MOTOSHOP’s services in our first year, and we look forward to continuing to partner with shops to help grow their business with new features and enhancements to each of our product offerings,” said Walter Scott, Vice President of eCommerce and eServices for Advance Auto Parts.

Now available, MotoSHOP Shop Management System features a customer-facing interface designed to help improve shop operations and enhance the overall customer experience. The Web-based platform is touchscreen capable and streamlines online parts ordering, inventory management, customer service history tracking, quotes and invoice generation.

MotoLOGIC now offers unedited OE content for more than 94 percent of cars and light duty trucks on the road today and includes enhanced color wiring diagrams and the preservation of OEM-specific features and functionality, such as electrical flow diagrams. Current coverage includes more than 21 million articles with additional manufacturer data for BMW and Mitsubishi in development for 2015.

MotoSKILL Shop Tech Training added 15 new courses in 2014, as well as seven courses in Spanish, and also created a new testing module. MotoSKILL offers comprehensive training programs with more than 190 hours of online video courses – from automotive basics to advanced diagnostic training – and ASE test prep materials. The portfolio will be enhanced soon, as MotoSKILL partners with the renowned CARQUEST Technical Institute (CTI) to bring industry leading classroom training to shops, in addition to online training.

MotoREV continues to grow its personalized and automated marketing program by adding customer-targeted direct mail Postcards this year. MotoREV’s expanded services help increase customer visit frequency and spend per visit for commercial garages, while improving brand awareness and loyalty.

To learn more about MOTOSHOP Technology Tools, visit www.motoshop.com.

About MOTOSHOPSM Technology Tools

MOTOSHOP Technology Tools is a comprehensive set of trusted, innovative technologies from Advance Auto Parts, Inc. (NYSE: AAP) With offices in Silicon Valley, Ca., MOTOSHOP builds products that address the full spectrum of automotive shop needs. The MOTOSHOP product line includes MotoREV™ Shop Marketing, MotoLOGIC® Repair & Diagnostics, MotoSHOP™ Shop Management System, and MotoSKILL™ Shop Tech Training, each designed to help automotive industry professionals grow their businesses.

About Advance Auto Parts

Headquartered in Roanoke, Va., Advance Auto Parts, Inc., the largest automotive aftermarket parts provider in North America, serves both the professional installer and do-it-yourself customers. As of July 12, 2014 Advance operated 5,289 stores, 106 Worldpac branches, and served approximately 1,400 independently owned CARQUEST branded stores in 49 states, Puerto Rico, the Virgin Islands and Canada. Advance employs approximately 74,000 Team Members. Additional information about the Company, employment opportunities, customer services, and on-line shopping for parts, accessories and other offerings can be found on the Company’s website at www.AdvanceAutoParts.com.

Laurie Stacy
Media Contact
t: 540-561-8452
e: laurie.crawford@advance-auto.com
Contact Us
855-770-MOTO (6686)

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