MotoSKILL - Video Using ASE Certification as an ROI Tool

In this Motor Age interview, Tony Molla, vice president of the National Institute for Automotive Service Excellence, explains how to use ASE Certification as a means to boost business and get a real return on the investment made.

Molla also discusses what automotive shops can do to distinguish themselves from their dealership competitors, and shares his wisdom on new opportunities and challenges that auto repair shops will face in the future.

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