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Changing The Game: Advance Auto Parts Offers First-Ever Repair & Diagnostic Resource With MotoLogic

Leading aftermarket retailer introduces groundbreaking and intuitive new tool for commercial shops

AAPEX/SEMA, LAS VEGAS (October 30, 2012) – The playing field has been leveled—now, even the smallest automotive shops can get access to premium OE repair information in its most comprehensive form, with just a few clicks. MotoLogic® Repair and Diagnostics is the latest eServices offering from Advance Auto Parts (NYSE: AAP)—a leading automotive aftermarket retailer and B2B provider of parts, accessories and maintenance items to commercial shops.

The fully searchable, OE diagnostic and repair resource for the automotive service and repair sector is the first of its kind in the industry, featuring advanced technology and a state-of-the-art search engine that guarantees faster results, based on virtually any criteria—sight, sound, smell, diagnostic code, component type and more.

“The demand we’ve seen for high-quality and accurate auto repair information has driven MotoLogic’s immediate success among our customer base,” said Walter Scott, Vice President of eCommerce and eServices for Advance Auto Parts. “Our commercial customers gravitate toward easy, accessible solutions, and MotoLogic provides just that. We’re improving a shop’s ability to get the information they need to fix vehicles, all with a few clicks of the mouse.”

Navigation speed, accurate OE content and ease of use have made MotoLogic a best-in-class product. In addition to speed, MotoLogic’s detailed search engine lets technicians access OEM service information, enhanced OEM wiring diagrams, service bulletins, diagnostic procedures, component locators, labor times, owner’s manuals and more—in the time it takes to click “Search.”

“MotoLogic has truly transformed the way my staff and I search for and receive information,” said Nick Bates, owner of Titan Auto Care. “Aside from being incredibly fast and easy to navigate, the program provides detailed information on almost every car diagnostic query imaginable.”

MotoLogic offers repair and diagnostic resources for Ford, GM, Chrysler, Honda, Nissan, Toyota, Hyundai and Kia, with the addition of Audi, Volkswagen, Mazda, and Mercedes going live in the coming weeks.

The dedication of Advance Auto Parts Professional to innovation in eServices provides commercial shops with the tools and services needed to grow their business and streamline processes in today’s competitive auto marketplace. In addition to MotoLogic, Advance offers commercial customers online training solutions, and DriverSide®, an online marketing suite that helps shops that helps shops attract new customers, build their online reputation, and increase customer service frequency and retention.

2012 is Advance Auto Parts’ AAPEX debut. To learn more, visit Booth 633. For more information about MotoLogic, visit www.advancecommercial.com/motologic.

About Advance Auto Parts

Headquartered in Roanoke, Virginia, Advance Auto Parts, Inc., a leading automotive aftermarket retailer of parts, accessories, batteries and maintenance items in the United States, serves both the do-it-yourself and professional installer markets. As of October 6, 2012, the company operated 3,727 stores in 39 states, Puerto Rico and the Virgin Islands. More information, employment opportunities, customer services, and online shopping for parts and accessories can be found at AdvanceAutoParts.com.

Laurie Stacy
Media Contact
t: 540-561-8452
e: laurie.crawford@advance-auto.com
Contact Us
855-770-MOTO (6686)

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