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MOTOSHOP Technology Tools Helps Shop Owners Drive More Business With MotoREV Shop Marketing
AAPEX/SEMA, LAS VEGAS (November 5, 2013) – MOTOSHOP Technology Tools, a division of Advance Auto Parts (NYSE: AAP), recently introduced MotoREV, a shop marketing program that helps commercial shops improve brand awareness and attract, retain and connect with more customers.
“MotoREV helps shops connect with their customers in a meaningful way,” said Walter Scott, Vice President of eCommerce and eServices for Advance Auto Parts. “MotoREV can help shops reach new customers, while keeping current ones engaged on a regular basis. This will ultimately lead to increased car counts.”
MotoREV, formerly DriverSide, develops professional websites for shops and offers customer retention and reputation management services. The program automates personalized, shop-branded communications to customers based on vehicle information and drives positive online reviews for the shop. “The 5x Guarantee” promises a five dollar return for every one dollar spent on the Shop Market program, or a shop’s next month with MotoREV is free.
In addition to MotoREV, MOTOSHOP offers commercial customers MotoSKILL™ Shop Tech Training and MotoLOGIC® Repair & Diagnostics, a Web-based repair and diagnostic tool.
To learn more about MotoREV, visit Booth 2681 at AAPEX. For more information on the tools available from MOTOSHOP Technology Tools, visit www.motoshop.com.
Headquartered in Roanoke, Virginia, Advance Auto Parts, Inc., a leading automotive aftermarket retailer of parts, accessories, batteries and maintenance items in the United States, serves both the do-it-yourself and professional installer markets. As of October 5, 2013, the company operated 4,018 stores in 39 states, Puerto Rico and the Virgin Islands. More information, employment opportunities, customer services, and online shopping for parts and accessories can be found at AdvanceAutoParts.com.