MOTOSHOP Technology Tools Adds Postcards to MotoREV Shop Marketing Program

ROANOKE, Va. (August 5, 2014) – MOTOSHOP Technology Tools, a product portfolio from Advance Auto Parts (NYSE: AAP), announced the addition of personalized postcards to MotoREV, a suite of shop marketing services that helps commercial garages improve brand awareness and attract, retain and connect with customers.

“For commercial shops, personal communication with customers is imperative to build loyalty and trust in today’s competitive auto repair landscape,” said Walter Scott, vice president of e-commerce and e-services for Advance Auto Parts. “Postcards are yet another way that MotoREV increases shop owners’ ability to meaningfully connect with customers, whatever their communication preferences.”

Shops can modify the design of their postcards in more than 500 ways, selecting from MotoREV’s available set of direct mail layouts, color schemes, stock images and more. MotoREV provides copy suggestions, or shops may tailor their messages to meet the individual needs of their customers.

Shops can target specific customer segments by mailing automatically matched coupons. Targeting enables a shop to connect with customers based on their radius from the shop, zip code and customer segment.

MotoREV develops professional websites for shops and offers customer retention and reputation management services. The program automates personalized, shop-branded communications to customers based on vehicle information and drives positive online reviews for the shop. Backed by The 5x Guarantee, MotoREV promises a five-dollar return for every one dollar spent on the Shop Marketing Program or a shop’s next month with MotoREV is free.

To learn more about MotoREV, visit motoshop.com/motorev. For more information on the tools available from MOTOSHOP Technology Tools, visit motoshop.com.

MOTOSHOP Technology Tools is a comprehensive set of trusted, innovative technologies from Advance Auto Parts, Inc. (NYSE:AAP) With offices in Silicon Valley, Ca., MOTOSHOP builds products that address the full spectrum of automotive shop needs. The MOTOSHOP product line includes MotoREV™ Shop Marketing, MotoLOGIC® Repair & Diagnostics, MotoSHOP™ Shop Management System, and MotoSKILL™ Shop Tech Training, each designed to help automotive industry professionals grow their businesses.

Headquartered in Roanoke, Va., Advance Auto Parts, Inc., the largest automotive aftermarket parts provider in North America, serves both the do-it-yourself and professional installer markets. As of April 19, 2014 Advance operated 5,276 company-operated stores, 105 Worldpac branches, and served approximately 1,400 independently owned Carquest branded stores in 49 states, Puerto Rico, the Virgin Islands and Canada. Advance employs approximately 74,000 Team Members.