Best Auto Shop Technology Tools

MotoREV™ Shop Marketing

MotoREV's Shop Marketing tools integrate with your shop management system to help you retain and connect with your customer base, plus attract new prospects.


MOTOSHOP Technology Tools Grows Industry Influence through Strategic Partnerships with AAA Club Partners, MOTOR and R.O. Writer

LAS VEGAS (November 3, 2015) – MOTOSHOP® Technology ToolsSM, a product portfolio of Web-based technologies for commercial shop owners and technicians offered by Advance Auto Parts, is bringing new solutions to the automotive industry through strategic partnerships with AAA Club Partners (a holding company comprised of nine AAA clubs), MOTOR Information Systems, and R.O. Writer shop management software. The suite of MOTOSHOP services delivers easy to use and cost-effective options to optimize all essential automotive aftermarket shop functions, including repair and diagnostic information, shop marketing and reputation management, training, shop management and more.

“Customers appreciate the breadth of problems that can be solved by using products available from MOTOSHOP,” said Jad Dunning, Vice President and General Manager of MOTOSHOP Technology Tools. “Aligning our products with other industry-leading organizations is a testament to the ease-of-use and functionality inherent in everything we design for shop owners and technicians at MOTOSHOP.”

AAA Club Partners (ACP), part of the most trusted auto club in America, leverages MotoREV Shop Marketing® tools to streamline communication with its members and automate marketing efforts across a network of hundreds of auto repair facilities.

“At ACP, we are committed to using best-in-class tools to build strong, trusted relationships with repair shops and car owners,” said Tom Rideout, ACP’s Managing Director of Innovation. “MotoREV’s broad set of features was the obvious partner to make it happen.”

The MOTOR Labor Guide, a trusted aftermarket industry resource, is now integrated into MotoLOGIC® Repair & Diagnostics and available to all customers. MotoLOGIC now includes more than 26 million articles of unedited, OE data, and will be integrated with MOTOR’s web-based mobile estimating tool, Selectline. Commercial shops using Selectline can easily access MotoLOGIC’s fast and accurate search functionality to drive efficiency in the repair process.

“Shops need modern tools for quickly and accurately quoting jobs,” said Steven Birdsall, MOTOR’s Chief Operating Office and Executive Vice President. “We believe that the combination of Selectline’s simple estimating functions with MotoLOGIC’s comprehensive diagnostics information delivers unique value to our shop customers.”

Leading Shop Management Software provider R.O. Writer will also harness the power of MotoLOGIC to satisfy the repair and diagnostic information needs of their customers.

“MotoLOGIC has taken a leadership position in the repair and diagnostics category,” said Richard Forness, Vice President and General Manager of R.O. Writer. “By offering access to MotoLOGIC directly in R.O. Writer, our customers will service car owners effectively and efficiently, getting their vehicles back on the road quickly.”

MOTOSHOP Technology Tools will showcase its suite of products at the 2015 AAPEX show. Customers interested in the ease-of-use of MotoLOGIC can participate in a Pit Crew Challenge at MOTOSHOP booth #1275 in the Sands Expo Hall for the chance to win daily prizes.

About MOTOSHOP Technology Tools

MOTOSHOP Technology Tools is a comprehensive set of trusted, innovative technologies offered by Advance Auto Parts, Inc. MOTOSHOP builds technology solutions to address the full spectrum of automotive shop needs. The MOTOSHOP product line includes MotoREV Shop Marketing®, MotoLOGIC® Repair & Diagnostics, MotoSHOP Shop Management System®, and MotoSKILL® Shop Tech Training, each designed to help automotive industry professionals grow their businesses. For more information on the suite of technology services from MOTOSHOP Technology Tools, visit www.motoshop.com.

About Advance Auto Parts

Headquartered in Roanoke, Va., Advance Auto Parts, Inc. (NYSE: AAP), the largest automotive aftermarket parts provider in North America, serves both professional installer and do-it-yourself customers. As of July 18, 2015 Advance operated 5,252 stores and 117 Worldpac branches and served approximately 1,300 independently owned Carquest branded stores in the United States, Puerto Rico, the U.S. Virgin Islands and Canada. Advance employs approximately 76,000 Team Members. Additional information about the Company, employment opportunities, customer services, and on-line shopping for parts, accessories and other offerings can be found on the Company’s website at www.AdvanceAutoParts.com.

About AAA Club Partners

AAA Club Partners (ACP) is the second largest holding company in the AAA federation, with more than 12 million members in nine partner clubs. ACP’s territory covers 20 states and the District of Columbia, from the east coast all the way west to California and north to Alaska.


MOTOR, a business unit of Hearst, is the world’s premier and leading supplier of automotive data to the entire industry. Since 1903, the MOTOR mission has been to provide its customers with accurate, thorough and timely information to help them run their businesses efficiently, effectively and profitably. MOTOR provides millions of unique data points, in virtually any formation required by a customer, completely tailored to their business. Through its vehicle data sourcing and integrated solutions, MOTOR simplifies the use of its data in order to reduce end-user costs and improve shop efficiency. MOTOR assembles the data from a variety of sources and then develops the optimum solutions to be used by its customers. MOTOR is headquartered in the Detroit, Michigan area, automotive capital of the world, and employs almost 200 talented professionals. Many are ASE and I-CAR certified—providing customers with thousands of years of collective automotive experience. MOTOR has been a part of the vehicle aftermarket industry for over 100 years. For more information, visit www.motor.com.

About R.O. Writer

R.O. Writer, a leading provider of smart software solutions for automotive repair and tire shops, helps organizations take control of their business by optimizing and streamlining operations to improve communication and organization through its functions that support service writing, time management, inventory management, business management, accounting and profitability. To fulfill R.O. Writer’s mission to be a strategic and trusted partner for the long term, the Company offers tailored training and reliable support to all customers. For more information, visit www.ROWriter.com.

Laurie Stacy
Media Contact
t: 540-561-8452
e: laurie.crawford@advance-auto.com
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855-770-MOTO (6686)

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